THE DROP

The Drop – Your Source for Streetwear, Music, and Culture

Welcome to The Drop, the official blog of Focus Rich Clothing — where fashion meets hustle. From exclusive streetwear releases and behind-the-scenes studio moments to trend forecasts and artist collabs, this is where you get the inside scoop. Whether you’re on the block or boarding a flight, we’ve got the culture, the content, and the drip to keep you focused.

The Birth of Focus Rich Clothing – As Told by Medium

The Birth of Focus Rich Clothing – As Told by M...

Medium explores how Focus Rich Clothing was born from hip-hop, NFTs, and late-night ambition in LA’s fashion and music scenes.

The Birth of Focus Rich Clothing – As Told by M...

Medium explores how Focus Rich Clothing was born from hip-hop, NFTs, and late-night ambition in LA’s fashion and music scenes.

Focus Rich Clothing x Champion: The Motivated Collab That’s Making Streetwear History

Focus Rich Clothing x Champion: The Motivated C...

Champion partners with Focus Rich Clothing for an exclusive collab hat. A legacy brand meets LA streetwear fire in the "Motivated" drop.

Focus Rich Clothing x Champion: The Motivated C...

Champion partners with Focus Rich Clothing for an exclusive collab hat. A legacy brand meets LA streetwear fire in the "Motivated" drop.

Take 25% Off Focus Rich Clothing Streetwear with Code STREETWEAR25

Take 25% Off Focus Rich Clothing Streetwear wit...

Use code STREETWEAR25 for 25% off all Focus Rich Clothing. Shop tees, hoodies, joggers, and more. Limited-time offer.

Take 25% Off Focus Rich Clothing Streetwear wit...

Use code STREETWEAR25 for 25% off all Focus Rich Clothing. Shop tees, hoodies, joggers, and more. Limited-time offer.

Giving Back: Focus Rich Clothing’s Ongoing Commitment to Community

Giving Back: Focus Rich Clothing’s Ongoing Comm...

Focus Rich Clothing supports St. Jude, AHA, Cedars-Sinai & LLS through charitable giving and purpose-driven fashion.

Giving Back: Focus Rich Clothing’s Ongoing Comm...

Focus Rich Clothing supports St. Jude, AHA, Cedars-Sinai & LLS through charitable giving and purpose-driven fashion.

Karl Kani stands in front of a display of vintage hip-hop fashion from the 90s

Flowers for Karl Kani: The Godfather of Streetw...

In this Flowers entry, Focus Rich Clothing celebrates Karl Kani — the streetwear pioneer who gave hip-hop fashion a voice, a look, and global power.

Flowers for Karl Kani: The Godfather of Streetw...

In this Flowers entry, Focus Rich Clothing celebrates Karl Kani — the streetwear pioneer who gave hip-hop fashion a voice, a look, and global power.

Take 20% Off All Focus Rich Clothing Drops with Code STREETSTYLE20

Take 20% Off All Focus Rich Clothing Drops with...

Take 20% off your entire Focus Rich Clothing purchase with code STREETSTYLE20. No exclusions. Shop premium streetwear now.

Take 20% Off All Focus Rich Clothing Drops with...

Take 20% off your entire Focus Rich Clothing purchase with code STREETSTYLE20. No exclusions. Shop premium streetwear now.